If you’re an online retailer, aiming to strengthen your product portfolio, you need a Product Advisory Team, here’s why:
As an online retailer, you are in a war against commoditization.
Without fighting it, your sales will suffer, your product lines will lose, and your business will fall.
However, you have 2 weapons:
Brand positioning and
Product Uniqueness.
Assuming you’re already managing your brand positioning, the next step is to strengthen your Product Uniqueness front.
Now, uniqueness means that you’re venturing into uncharted territory, which carries more risk.
You can mitigate this risk by incorporating intel from a team of experts and locals from the start.
This is your PRODUCT ADVISORY TEAM, comprised of:
Industry experts,
Technical specialists,
Your Marketing team
Customer support rep.
A more importantly, a CUSTOMER VOICE GROUP who are active and engaged people that represent your customers, some can even become beta testers
You can engage them via whatsapp or whatever platform you prefer.
To learn more about building a Product Advisory Team, leave a comment.