Finding product opportunities, sourcing from Asia, and creating a store are tough and complex tasks. But the thing is, most of these activities can be done digitally. This means that soon, AI or big companies might handle them all, and your role could become less important.

But you have a superpower that AI can’t easily replicate: Genuine Creativity. While AI can make art, music, and even come up with innovative solutions, true creativity needs deep understanding, emotional resonance, and context that goes beyond just data. This makes real creativity something only humans can do, at least for now.

Since this is your most important skill, you need to enhance it as much as possible. One way to do this is by tapping into the creativity of everyone in your business, setting up systems, and fostering a culture around it. We call this Innovation-Driven eCommerce.

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