f you own an ecomm brand that sells consumer durable goods, it is very likely that you started by implementing a White label or private label model.

If you started with white label, there may have been a time when you decided to start adding small differentiations to your products to make them stand out from competitors and so, you moved up a step of the ladder by going from white label to Private label. 

And, you may think that this is the final step and that there’s no more transformation after this, however this is not true. There’s still a lot of room for growth and transformation. 

The next step is to do design internalization. To do this, you must hire an internal product development team, this will allow you to create new products that are more unique and which are harder for your competitors to keep up with. 

This is what we call an innovation driven ecommerce. Comment on innovation ecommerce to learn more.