I’ll never forget what one of our customers said during a conversation. When diving into ways to accelerate his ecomm brand’s growth, we talked about the possibility of adding new products to his portfolio by doing the trendy Product Research strategies. 

He said and I quote “Mauricio, I just can’t think that way. It bores the shit out of me. I want to change the world”.

Now, although this might sound arrogant, I actually see it as confidence and swag. You see, deep down, we all want to change the world. And your business is a chance to create something unique and impactful.

And, even if you’re in it for the money, there’s practical value in uniqueness. With widespread access to information, tools for product research and marketing, and manufacturing no longer being a barrier, the best ways to stay ahead are:

Innovation and continuous improvement.

Building a strong brand and customer loyalty.

Do you agree with this?