As a local brand selling products online, selling commodities is a sin because, you’re playing price wars often controlled by cost-driven factories, so you have everything to lose.

That’s why it’s often easier to look for small to moderate differentiation, that way your products face less competition and provides better margins.

However, if you can manage to achieve uniqueness, your brand will be allowed to command higher prices, build customer loyalty and gain a significant more lasting competitive edge.

This is why, once your brand reaches profitability and is maxed it’s marketing efforts. You should then invest to develop innovative products. Creating more functional and convenient items that are visually appealing and aim for the sweet spot of uniqueness and value to thrive in the ever more competitive e-commerce landscape.