My product is differentiated, now what?

f you own an ecomm brand that sells consumer durable goods, it is very likely that you started by implementing a White label or private label model.If you started with white label, there may have been a time when you decided to start adding small differentiations to...

A better alternative to crowdfunding

If you’re the founder of an invention startup about to spend your personal savings to build a prototype that will allow you to raise seed money through crowdfunding, angel investors or venture capital,  consider this alternative model instead.  We call...

How can I bring my ecomm’s production to Mexico?

Moving your e-commerce brand production to Mexico offers numerous benefits, including USMCA tax exemptions, reduced shipping costs, shorter lead times, strong intellectual property protection and decreased vulnerability to trade wars. However, the ideal manufacturing...