Stop gambling on your next product
For hardware and durable goods brands launching physical products
— tools, gadgets, equipment, and other durable goods.
Get a free Next Product One-Pager: a clear concept + differentiation + cost targets—so you can confidently develop and launch your next winner.
The Catalog Trap
You’re trying to expand your product catalog to grow. But most brands expand by adding “more of the same.”
That works until competitors copy the winner, price undercuts you, and your “growth plan” turns into clearance sales.
- You launch → it works briefly → copycats arrive
- Margins compress → you compensate with ads + discounts
- You add another product → repeat
A good next product does 3 jobs
A strong next product isn’t just “something you can sell.” It should create momentum.
It should be easier to market, harder to copy, and set up what comes next.
- Defensible differentiation: differentiation copycats can’t mirror overnight
- Cost-Driven Design: realistic price band + target COGS logic from day one
- Ecosystem integration: supports your line (upsells, bundles, repeat buyers, accessories).
What you’ll receive (free)
You’ll get a Next Product One-Pager—a single-page “sell sheet” that turns vague ideas into a pitchable concept.
Includes:
- One-line product promise (benefit, not fluff)
- Target buyer + trigger moment
- 3–5 key benefits (the “why buy”)
- Differentiation angle (why it’s not a commodity)
- Price band + target COGS logic (rough targets)
- A clean concept visualization (hero image)
Here's what it looks like
No 20-page deck. No consulting fog. One page you can forward.
- You submit your store + best seller
- We draft the One-Pager (sell-sheet style)
- You receive it by email in 24–48 hours
Simple Process
BUT Why trust us with your next product direction?
We’ve been building hardware for 17+ years—designing, prototyping, manufacturing, and improving product lines after launch. And yes, we even fly to Asia to make sure the products are made properly and negotiate the best price possible.
Our work has earned international design awards, been featured on major platforms, supported successful crowdfunding campaigns, and contributed to dozens of patents.
Just as important: we’ve seen failures up close. We know what used to work (and doesn’t anymore), and we pressure-test concepts against real-world constraints before you spend on tooling, inventory, and ads.
Here's a picture of one of our customers pitching on Sharktank.
We do this for a living
We recently helped a consumer-durables ecom brand launch 3 niche-dominating products—each utility-patentable—and with lower COGS than their previous generation.
- CAD + BOM decisions (not “idea lists”)
- Supplier/manufacturing constraints baked in
- Built for brands who actually ship
Btw, these guys are awesome, you should pay them a visit and buy some of their products.
https://www.gentent.com/
Some client ❤️
Now, This is for you if…
However, This is not for you if...
Your Guide in the Product Journey
Mauricio Villalobos / CEO and Lead Industrial Designer
With over 15 years of experience in product design and development, Mauricio has led the creation of numerous consumer hardware products across multiple industries. His work spans the full product lifecycle from early concept validation to manufacturing and market launch.
Mauricio’s product designs have earned multiple international design awards, and several of his innovations have been patented and successfully brought to market. His work has also been featured on Shark Tank through products he helped develop.